Unusual IPO

Spotify plans to go public on April 3. The streaming music company filed paperwork last month to list its shares directly on the NYSE. Unlike traditional IPOs, Spotify will not raise new capital. Instead it will simply list existing shares held by company insiders.
Spotify also will not rely on underwriters to help assess market demand and set an initial price for the stock. As a result, Spotify said in its filing that "the trading volume and price of our ordinary shares may be more volatile."
Why the Spotify IPO is Both Unusual and Intriguing: