Economía Naranja

Fuente
https://www.marketingyfinanzas.net/2015/08/que-es-economia-naranja/

Speaking of the economy and other demons, I get a document called "The Orange Economy, an infinite opportunity". We wanted to find out what it is about and we share this interesting topic with our readers.

What is the Orange Economy?

The Orange Economy; it is the set of activities that in a linked way allow ideas to be transformed into cultural goods and services, whose value is determined by their content of intellectual property.

According to John Howkins, specialist in the subject of the "creative industries", he affirmed that the "creative economy" includes the sectors in which the value of goods and services is based on intellectual property.

The activities of the Naranjasvan Economies from architecture, visual and scenic arts, handicrafts, through cinema, editorial design, and even cover film, music, fashion and toys.

How the Orange Economy is composed

1. The cultural economy and the creative industries, in whose intersection are the conventional cultural industries

2. Support areas for creativity. Activities based on creativity and differentiation.

This is explained by Felipe Buitrago Restrepo, consultant of the Division of Cultural Affairs, Solidarity and Creativity of the Inter-American Development Bank (IDB), who is the author of the study on the orange economy annexed at the end of this article.

Why the color Orange?

The orange color is usually associated with culture, creativity and identity and is the closest thing to identifying these manifestations.

"The Orange Economy is one of the concepts that is revolutionizing the creative sector. It is an opportunity to take into account the talent of others, exchange ideas and give life to a completely innovative product full of intellectual value "Young Marketing

The Orange Economy finds an antecedent in "the Creative Economy", concept developed by John Howkins, author of the book "The creative economy: transforming an idea into benefits" published in 2001, which includes the sectors in which the value of its assets and services is based on intellectual property.

You may also be interested: How to innovate in Business in a Practical and Simple way

These can be: architecture, visual and scenic arts, crafts, film, design, publishing, research and development, games and toys, fashion, music, advertising, software, television, radio and video games. Taken from the P & M Magazine.

Life cycle of adoption of technologies

These are the five moments that have the adoption of the technologies in the users.

Source: Kaplan (s.f.) Curve in S. Application in market adoption.

innovationadoption earlymajoritymajoritymajorityrezago

As we see in the graph, the great business and transformation opportunities are for those who dare to face innovation and early adoption, which have a direct impact on the creation of businesses that target the orange economy.

Examples of Orange Economy

Today there are several cases that exist of entrepreneurship and companies formed based on the orange economy, these are some very notorious that rebound in the market:

Torre It is a venture of the Colombian Alex Torrenegra consists of a platform of crowdsourcing that has a database of 135,000 actors of dubbing and narration. Its proprietary algorithm identifies the best talent for each project among hundreds of thousands of voices, in less than 10 minutes.