Many murals are painted just for fun, to add color and life to an otherwise boring gray wall. Others are highly opinionated, raising awareness of an issue, putting things into perspective, or just express a political opinion. Still others are there for yet another purpose: to make a business more attractive, and convince potential customers to spend their money in that place.
Helping Someone Make a Buck?
Normally I would not touch commercial issues with a ten-foot pole. I try to avoid mentioning recognized brand-names or companies, who already enjoy major advantages for being so huge. No need for the extra advertising. If a business has a mural, however, that puts them in a different category: one where mass production is out of the question in the first place, as each mural has to be painted individually. And even if the company has more than one branch, no two murals would look exactly the same, making them already something unique, and thus worth the mention.
A Rocker-Frog Selling Burgers
How to Make a Dentist Attractive
Just next door to the hamburger joint is a dentist’s office, with a similarly beautiful image painted on its shutters: a lovely tooth, complete with the tools of the doctor’s trade, neatly arranged in a floral pattern. Now, it takes a bit of an effort to apply the same mind-game here, suggesting that this mural makes me feel the urge to see a dentist, specifically THIS particular dentist, just because of the picture. No, it just doesn’t, no matter how hard I try. However, the image is still pleasant to look at, and if I was a dentist I would definitely have such a mural painted on my door, rather than a plastic tarp most other business opt for.
Back to More Pleasant Things: A God Selling Chocolate
Kindergartens, the Most Popular Murals
So many businesses try to enhance their looks using murals, but the ones that take the cake are kindergartens. Using colorful images from popular children’s cartoons (created by big corporations, nonetheless, though usually painted as “imitations” without going through the proper channels). I’m not sure how these murals work their magic exactly, as it’s normally not the child who decides which kindergarten they want to attend. But I can imagine how the parents’ decision can be swayed if their kid finds a place visually particularly appealing. In any case, it seems to work, as it's the kindergartens who have the most colorful, funny, and silly images drawn on their front facades, and all over their walls.
If you liked this, check out my developing series on Mexican murals:
- A Mural for a Movie
- Get to Know Your Local Cacti
- New Images Covering Old Ones
- A Warrior Princess in Mazunte
- A Cartoon with a Public Health Message
- Murals Under Periferico
- Murals of the Barrio in Aguascalientes
- Respected and Less Respected Paintings
- Under Metro Line 4
- ChaliaKiller's – Murals, Chilaquiles, and Lots More
- A Familiar Face
- Political Expression: the Painting is on the Wall
- Different Types of Wall Paintings
- The Beauty of Death and the Struggle of Life
- Winston Churchill and the Bike Movement
Please check out these great communities I'm contributing to: