Like, I get it.
You want to stir things up, make waves, get people talking. Its cool to be #ontrend even if you have no fucking clue what trend you are on, and suddenly Kid Rock is shooting up your cans and you are trending for a different reason. And some people think you are #brave and some think you are #woke and then you start to #panic.
What
The
Fuck
Have
We
Done
But its OK, right, because you can just #ownit by backtracking. #nothingtoseehere #whycantwealljustCONSUMElikewearesupposed to?
If you don't stand for something then you stand for nothing. You can dress how you want to dress, fire your brand manager but now your brand is just a big fat chicken.
I don't like brands that aren't true to themselves. How many people last week thought... hell yeah, BudLight is on MY side - I'm going to #buymyselfabud?
Anyone?
Nobody?
These people are idiots and somebody was fired