SLP Platforms Resolves Inefficiencies in Loyalty Programs
Disclaimer: This review by Bonanza Kreep is all opinion and analysis, not investment advice.
Customer loyalty programs are nowadays widely used as an integral part of the marketing strategy. These programs should improve the competitiveness of a brand and create a pool of regular customers. However, a great number of loyalty programs fail to gain customers and keep them coming back for purchases. The reasons behind this failure are all connected with an inefficient loyalty strategy that isn't valuable for customers because it is time-consuming, involves irrelevant communication and devalues collected points.
SLP platform is developed by the team of SailPlay, a customer loyalty service that has Volkswagen and Sephora among its clients. With its smart solutions for businesses SLP allows enterprises to build loyalty programs, develop promotion campaigns as well as receive analytics and statistics on any advertising promotions. Customers, in turn, can use platform for points collection and exchange as well as participation in a wide range of promotional campaign.
SLP Description and Key Features
SLP service is one that brings together businesses and customers in one marketplace. One of the most important goals it is set up to achieve is encouraging successful enterprises to issue their own loyalty programs with the help of the platform. Enhancing customer satisfaction from participation in the programs is equally important. The platform will utilize numerous tools for building rewards programs, such as applications, loyalty tokens, gifts, tags, promotional campaigns and referrals.
The general principles, upon which the platform is organized, include low transaction cost, compliance with local laws, well-developed implementation and high transaction speed. In order to enable companies to build their loyalty programs, SLP will be available both for mobile devices and desktops.
The system will operate with two wallets, one designed for SLP tokens and the other for particular loyalty tokens issued by a company, both based on smart contracts. Loyalty tokens can be exchanged for SLP tokens.
Another tool issued for the storage of user activity are customer tags. They will be available for business representatives only to be assigned to a customer and to target any particular group.
Commission Revenue Streams
SLP introduces the following revenue model, where businesses will be charged a commission for:
-issued loyalty tokens;
-conversion from loyalty points into SLP tokens and
-processing and instantiating smart contracts.
Token Sale Plan
There is a great demand to turn retention marketing into profitable tool both for businesses and customers. SLP's strongest intention is to encourage enterprises to run successful promotions and broaden its audience. The more customers will join the platform, the greater turnover the service will have. In order to expand, SLP will first build upon the presence of SailPlay. The company sees a particular potential in capital cities as they provide a great retail market and competitive income level as well as a great number of well-established businesses including retailers and service providers.
The use of the tokens enlarges benefits for all participants on the platform. Blockchain allows for decentralized transactions preventing any form of manipulations, so that customer data will flow through smart contract layers to maximize the security level.
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