MOZO: GENERATING TRAFFIC INTO PHYSICAL STORES THROUGH BLOCKCHAIN INNOVATIONS
The importance of customer loyalty impacts almost every metric important to running a business. Without happy customers that continue to buy from you, the business won’t survive. New customers tend to cost more to acquire, and don’t spend as much money as loyal customers. Keeping customers coming back for more is critical to the success of a business. Loyal customers are just better for business: they help you grow and they keep profits high. However, most customer loyalty programs give rewards in form of points, coupons and vouchers that most often do not get used by the customers and in most cases, they end up being discarded. Also, most loyalty points cannot be transferred from one person to another and they are centralized, and can only be used in the same store where the points are given due to differences in terms and conditions that exist among various merchants. As a result, despite efforts made by these retailers to pull more traffic to their business, the strategies used have not been able to achieve the intended purpose. To solve these challenges and revolutionize the customer loyalty programs, project mozo has emerged with the introduction of mozo tokens to change the face of loyalty programs thus driving foot traffic to physical retail stores.
Project Mozo is a decentralized platform which leverages on blockchain technology to improve sales by driving foot traffic to offline stores. The platform makes use of mozo token which is used to rewards customers for their patronage at a physical store. These tokens can be redeemed in any shopping malls across the globe, and can be likened to the way paypal, alipay are used anywhere in the world. Imagine entering a shopping mall and after buying their goods, you receive rewards in form of a token that can be converted to fiat, other cryptocurrencies or used in purchasing items in same or other stores. Amazing isn’t it? This approach would definitely make customers going back for more and introduce their friends and family to patronize the store. Mozo tokens as motivation for consumers to walk into offline stores as their activity would earn them valuable incentives. Retailers who wish to utilize project mozo strategy registers and they get a logo with which they are identified as members of the project. Consumers can redeem their mozo tokens at any of the members’ stores (identified through the logo).
Features of Mozo token:
• It can be bought during presale and crowdsale
• It is transferable from one person to another
• Can be stored in consumers’ digital wallet
• Can be converted into other cryptocurrencies such as bitcoin, ethereum on the public blockchain
Benefits of Mozo for retailers and consumers
• Incentivizes consumer for visiting stores, discovering items and making an actual purchase
• Transparent reward system for both retailers and consumers
• Increase foot traffic in merchants’ stores thus improving sales
• Eliminates excessive costs incurred in placing adverts on facebook, google
• Reduces customer acquisition costs
• Increases repeat purchase rates
• Customers have a sense of fulfillment that they are brand ambassadors for their favourite merchant store
TOKEN SALE INFORMATION
Total supply: 5,000,000,000 Mozo
1ST Tranch Crowdsale ICO date: July 23rd-30th 2018
Price: 1ETH=8000 MOZO
Hard cap: $88million (divided into two tranches)
For more information about Project mozo, kindly visit:
Website: https://www.mozocoin.io/
Whitepaper: https://www.mozocoin.io/pdf/060418_whitePaper_mozo.pdf
Telegram: https://t.me/mozotoken
Facebook: https://www.facebook.com/Mozo-Token-2039854656295415/
Twitter: https://twitter.com/MozoToken
Bounty Thread: https://bitcointalk.org/index.php?topic=4505246.0
Writer: Crypto4ruby
Bitcointalk URL: https://bitcointalk.org/index.php?action=profile;u=1788350