Mozo - Shopping Everyday
Mozo - Shopping Everyday
E-commerce nowadays is a pain in the ass for the classic retailers who are relying on the foot traffic based on their locations just to increase their sales and survive the day by day expenses. Though E-commerce is really advance in terms of marketing, there are also bad sides of it like delays, items could be not as good as stated on it's description and so on. Meanwhile, the classic way of selling your things (Commerce) is still one of the most effective ways on selling your product, challenges are more stiff especially when you are struggling competing with big retailers or lacking of foot traffic. Here I am going to tell you more about Mozo, and on how it could help the customers and merchants.
What is Mozo?
Shoppers can acquire, purchase, and claim Mozo tokens by: going into a physical store; “zapping” to find products; or purchasing items at the store.The quantity of Mozo tokens earned in this process of these activities by the consumer are pre-determined by the Brand Owner, Franchise or Retailer. For instance, if the Retailer wishes to reward the consumer one Mozo token for finding a new arrival product for a certain period of time, at that point the consumer can win one Mozo token for doing that within the time period set by the Retailer.Customers can also purchase Mozo tokens, either at any assigned exchange to top up their digital wallets, or inside the Consumer App, by using ETH for instance. Lastly, consumers can claim their tokens at any of the Members of Project Mozo. Individuals from Project Mozo are enlisted Retailers that have Mozo logo noticeably showed before their stores and all through the physical area inside the store.
How does Mozo work?
Mozo works by using an “intelligent contract” that is linked to retail activities. This smart contract is established between the retailer’s smartphone or IoT device (such as a Beacon) and the consumer’s smartphone, since they detect each other’s device. The consumer’s smartphone and the retailer’s smartphone can accept and process a transaction under consumer orders. In other words, the Mozo contract is a transaction generated by the user that transfers control commands between the user’s device, the user’s user or the user’s system. Therefore, we create an intelligent contract where the object of the intelligent contract is to process the transaction in the blockchain network.
Before using Mozo, users and devices must first register with the Mozo system and the blockchain network through authentication procedures. In case the device (such as a beacon or a sticker) is difficult to register by itself, the administrator must first identify the unique identification (UUID) of the device and register that device. After that, the retailer’s vendor must associate the device with the product that the retailer wants to sell. The method to identify the device in case of Beacon or Sticker is to use a Bluetooth scanner, which will return the unique identification of the device. However, if this is not the case, the tool must encode the unique response information so that the device is automatically disconnected from the blockchain network and the administrator is informed whenever it has been altered. This is to protect the interests of the retailer and the consumer.
POTENTIAL
- Worldwide loyalty market— US$300 Billion
- Global number of stores— 91 Million Stores
- B&M Market (90% of retail market)— $21.1 Trillion
- Global foot traffic (annually)— 2.6 Trillion walk-in customers
- Asia-Pacific loyalty market— US$60 Billion
- Asia-Pacific (excluding Japan) number of malls— 6,600 Malls
- Committed to use Mozo— 38,000 Stores
- Forecast in 3 years— 300,000 Stores
FEATURES
APPS
Early adopters expect the Mozo user interface to be intuitive, fluid, high performance, responsive and frictionless. Mozo have developed two (2) apps to enable interactive services offline and online: Consumer APP and Retailer APP.
Comsumer APP:
Consumer App offers both online and offline modes, which are illustrated at the send of this subsection:When the consumer is at home, work, or wherever the consumer smartphone does not detect any beacons (placed in merchants’ locations), Consumer App will switch to online mode. In the online mode, Consumer App exhibits features similar to a typical e-commerce app (e.g., Tmall or Amazon), except that we support Mozo tokens and allow consumer to access his/her favorite store inventory (not just warehouse inventory). In addition, Consumer app supports buy online and pick-up at store which is another O2O feature. We also include a showroom to allow viewing of “new arrival” products which are only available at physical stores, before consumers decide to visit and discover the products in person.
Retailer APP:
Our Retailer APP can be used by either a Salesperson at an outlet, or as a Retailer, depending on their log-in privileges.When logging in in the role of a Salesperson at a particular physical store, the APP upgrades the salesperson to smart person. One unique feature is the ability to detect loyal customers who come in the store through our custom-made beacon, his/her historical buying patterns, and physical endowments such as shoe and dress sizes. This helps salespeople to smartly engage and personalize services to consumers. Another feature, we intend to add in Mozo 3.0 is the ability for the consumer to select his/her familiar salesperson as the preferred service personnel for their particular favorite store.
Sensor Beacon
A sensor beacon is an unobtrusive device that enables interaction and conversation with other devices, such as mobile phones. Our beacons utilize our world leading IPS (indoor positioning system) technology to interact with customers using our Mozo app. When customers visit a retail venue they can be rewarded with Mozo Tokens. When these customer discover items attached with one of our beacons, product details and information populates on their phone in addition to any rewards issued by the venue. These beacons allow customers to interact with stores and venues in a whole new way, allowing venues to increase foot traffic and control how they want customers to interact with their venue, products and services.
Opportunity
The exciting breakthroughs in the technology described above present huge opportunities and expand the size of the addressable markets for Project Mozo. Some of the key ones are as follows:
Loyalty Market
The worldwide loyalty market, estimated to be US$ 300 Billion, makes the opportunity presented by this technology even more interesting.
Digital Consumers
In Asia alone, McKinsey predicted that by 2020 there will be approximately 1.7 billion consumers using digital banking. Even more so than in Western countries, Asian consumers are highly motivated by promotions, discounts, vouchers, and the like. This will be opening up the possibility that Project Mozo will have a significant impact first on the Asia-Pacific retail market.
Foot Traffic
The addressable market related to annual foot traffic encompasses 2.6 trillion walk-in customers visiting 91 million physical stores globally, making average annual foot-traffic of 28,000 per store. A 30% distribution of the above figures for the Asia Pacific region means 800 billion annual foot traffic and 27 million physical stores directly addressable by Project Mozo. Already, 38,000 physical stores have committed to using Mozo technology, i.e. we have just achieved a fraction of this addressable market.
Characteristics of Mozo Token
- Available during presale and crowdsale.
- Limited supply of Mozo tokens.
- Circulate on the proprietary Solo blockchain and Ethereum public network.
- Freely transferable and tradable on major exchanges.
- Storable in all major client wallets.
- The currency on the platform representing discounts or cashback.
- All fiat currencies (e.g., USD/HKD/SGD) are convertible into Mozo.
ICO Details
Use of Proceeds
PARTNERS
The project has partnered with the industry leaders which are Wanda Group and 361° to enter the retail industry in Hong Kong, China, Singapore, and Korea. They have also partnered with platforms of great value to the project Mozo already has more than 38,000 sites to implement, but the project team will not stay there and will rise to 300,000 over the next three years. The project has the chance to become the best blockchain based project for the global retail market.
CONCLUSION:
On the techie side, they already got an up and running applications that was also checked by their partners engineers and I think that is a good sign that the project is doing great and ready for it's launch.They have a real use case which is to increase foot traffic and could be done easily by their applications, got a well experienced team, partner companies and a great user-friendly system which all of the customers and merchants could benefit from.
Warning : This is not an investment advice
To know more about Mozo, kindly visit this links below :
Official Website: https://www.mozocoin.io/
ICO Website: https://ico.mozocoin.io/buy-token
Whitepaper: https://www.mozocoin.io/pdf/060418_whitePaper_mozo.pdf
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=4169993
Facebook Page: https://www.facebook.com/Mozo-Token-2039854656295415/
Twitter: https://twitter.com/MozoToken
LinkedIn: https://www.linkedin.com/company/mozo-project/
Github: https://github.com/Biglabs/Mozo-SC
Telegram: https://t.me/mozotoken