Shift MX - Endless

b0y2k (76)in #motocross • 6 years ago

Hi Steemers,

So just before the news about tomorrows 2019 Monster Energy Supercross season opener kicks off i think it's time to kick back and enjoy the freedom a dirt bike can offer someone. It's not all about smashing out the biggest jumps or throwing down the sickest whips. Sometimes it's about being free, setting out on an adventure and simply taking on whatever nature decides to put in your path.

Shift MX - Endless is all about that and man what a beauty of a video this is. I mean sure it's a promotional piece for their upcoming 3lue label 2.0 but looking past that they really have captured the essence and freedom a dirt bike allow you to reach for. Enjoy guys!

Shift MX

"Introducing our first ENDLESS project: The Iceland Collection. Endless represents the limitless opportunities from new products, to new moments that will define the culture, to the endless places to ride a dirt bike."

"We were inspired by Iceland's black sand beaches, abundant glacial masses and grey overcast skies and it is reflected in the design of this gear set. But our inspiration didn’t stop at just color. More importantly, knitting in Iceland is a traditional craft that has shaped both the lives of locals and the culture that surrounds it. We incorporated this purpose-driven construction in a way specific and beneficial to moto. The end result, our completely redesigned 3LUE Label 2.0 chassis now utilizes engineered knit in our jersey’s and premium materials throughout the rest of the kit. The Iceland gear set: as unique as the craft, the people and the island that inspired it."