Funny thing is blockchain is the opposite. Effort is spent solving difficult problems for which you are rewarded. Can't help speculating why can't a social media platform, which is actually based on blockchain, do the equivalent for enriching culture ?
You could argue that not everybody is young pretty and female and this is highly prized , or that Blockchains problems are fairly mundane and easy to define.
However, the phenomenon of 'click-bait' is well understood - it doesn't exclude 'originality' or 'quality' but thats not its purpose. Would be a shame then if Steem just ends up being a laboratory for click-bait.