I noticed these two bottles of dish soap and something struck me as very odd. Both are Dawn brand and the same size.
The blue one is advertised as having 3 times the grease fighting power of a standard bottle. The orange one claims to have two times the grease fighting power. The decision on which one to buy seems very clear.
A few points to add: they were both the same price and they were right next to each other on the same shelf.
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