Countdown To Apple’s Launch Event

in money •  4 months ago

Last year, during Apple’ Launch Event, for first time every, three iPhone versions were introduced, one of which was the iPhone X for $1000 to celebrate the 10th anniversary of the first iPhone.

Reports indicate that Apple will introduce a cheaper iPhone X with an LCD screen, called the iPhone 9. Other phones that might be introduced are a better version of the OLED iPhone X as well as an OLED phone with a 6.5-inch screen. At least one of these could be called the iPhone XS, and the larger model may be named the iPhone XS Plus. Apple is also expect to announced an update to the Apple Watch with a larger screen. Other announcement possibilities include new AirPods, an updated iPad Pro with FaceID functionaility, AirPower wireless charging mat and a streaming bundled service.

Some Wall Street analysts, such as Katy Huberty, equity analyst at Morgan Stanley Research have upped their price target on Apple going into the event.

"We'd recommend buying shares ahead of the event or on any post-event weakness, as the median absolute and relative stock performance six months following an iPhone launch is 26.5% and 9.9%, respectively."

But will the Event be a buy the rumor, sell the news? As phones get more expensive and phone carriers continue to eliminate phone subsidies, customers continue to hold on to their older phones longer. Although the iPhone X was a major success, the question remains will Apple continue to sell phone at same pace as in recent years. And now, Apple has President Trump to deal with.

Wall Street analyst Wamsi Mohan said if Apple moved 10% of its iPhone assembly to the US, iPhone prices would increase 8% due to higher labor costs.

So here is how I would play Apple going into the Apple Launch Event…lets go to the charts.

First let me say, most of my successful trades have come from trading in the same direction of the trend. When looking at the Apple chart, the trend is clearly up. On the weekly timeframe I see buyers at $216, $206 and $185.

The three weekly demand zones line up nicely with some commonly used fib extensions. Buyers stepped in yesterday and bought Apple at the $216 in anticipation of the Apple Launch Event. If price returns to this level, wait for confirmation that price wants to go higher because I don’t know if there are any more buyers at this level. If you are a conservative investor, the chart suggest to wait for a deeper pull back, to the $206 level (50% retracement), but the better level is at $185 (88.6% retracement).

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by rollandthomas

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Expectations remain high and the innovation is falling behind. I have been underwhelmed by their new devices although I remain a fan of the tech others are making more advances which will leave then behind in the long run. This has to ultimately hurt them. Also hear that the trade war may hurt them in the medium term so I remain skeptical how much more a trillion dollar company can grow and outperform others.


Totally agree, getting to the next trillion dollars is going to be a lot harder and I expect Amazon to get there first.


I was going to respond to Rollands post, but you took the words right out of my mouth. Well said. Apple usually underpromises and overdelivers. That seemed to change last year with the iPhone X and their MacBook Pro. I’ve been a Mac guy for years. What has kept me with Apple is, their products don’t have the same “glitches” as Android/PC/Windows. I feel for the first time in a decade that’s no longer the case. My MacBook and iPhone no longer always works lightening fast...often having the typical 1-2 second delay you usually see with a PC/Android. Since Steve Job passed, they’ve slowly lost their way. I’m hoping that changes.

Post your posts among others, the best of your post is in my eyes.

Best post about apples lunching. Another request, can you say the price of that???


Sure, but what do you mean by the price of that?