Customer and Marketing are two big things that small enterprises dont have resources to manage...big orgs simply hire whales of marketing agencies and flood customers with ads swaying them away from small businesses.

Small businesses are very imp for community strength (superstores dont have to give a flying fack about fundraising for school or community etc) and WE as customers have to consciously support small businesses even if it means few extra cents and in the long term this will help to build locally strong and supported small businesses and along with them flourishing community.