Enjoyed your article :) Very few people understand gold. Its not an investment, its money. Money is not meant to generate return, but rather maintain its purchasing power. Those that truly understand gold do not buy it hoping the "price" goes up. Those that truly understand gold use it to protect their savings over time. Investing in gold related equities is a completely different story. This IS done for return, but to gain this return you must take on risk.

Owning physical gold has no counter party risk.

My favorite thing is when people say "you can't eat gold." That makes about as much sense as someone saying "you can't eat a $100 bill."

Gold is to be measured against currencies, and not pizza, or a cheesburger.