I have to admit, when I put some money into this initially, and read the goals on their Whitepaper I was quite skeptical that they would reach the goal of $40M USD. It's really exciting that they are so close, and this means they'll be able to implement what I've pasted below in addition to all their other funding landmarks. Truly special stuff, well done Richard and Team.

Funds Raised: $40m+
Technical Development
Enable Electroneum to be “whitelabelled”
enabling other future coin token sales or
creations to make use of it, whilst adding
features or markets. This will enable
Electroneum to capitalize on other people’s
ideas and help to prevent Electroneum
being superceded.
Marketing
Market Electroneum globally as THE
internet currency.
Create a brand around Electroneum that
allows it to be accepted in the same way as
Paypal is accepted. Paypal is just a vehicle
but millions of people choose to use Paypal
even though their bankcard provides the
exact same service.
Take our marketing to places that have
never been reached. Through global
outreach, sponsorship and viral marketing
we believe we can access 10s of millions of
people who currently do not have a bank
account, but do have a smartphone.