A few months ago, a friend of mine developed a mobile application called "Mood Me". The concept is, of course, salesman: this application transforms your photos into 3D. But the problem is that it does not produce any benefits at the moment. A strong concept always wins. But your business model must hold its own...

In need of ideas to monetize your mobile application. Discover some tracks.

But first, read this first:

• In 2013,56% of French people have no paid applications,
• 58% of respondents use at least 6 applications per day,
• 55% of Android users consult the Google Play Store in their bed, the main place to consult it!
• Games remain the preferred applications of users: 71%.
• The main reason for removing an application is bugs (76%), according to the Gartner Institute.

Monetize your mobile application

Advertising: there are several formats: the banner ad above or below the header, the banner at the bottom of the page (in the footer), the ad that appears on the entire screen when you open an application, etc. And they can also take the form of an editorial banner with articles similar to the one you are reading. These article recommendations come from both internal and external sources. There is no shortage of inspiration... to help you get your credit card out. They always push the limits further: I think of native advertising. Have you ever used the Admob solution? It belongs to our dear friend Google, again and again. It is one of the leading mobile advertising agencies! If Google's name gives you a headache, other advertising agencies specialized in mobile phones are just as effective: Taboola, Outbrain, Ligatus.

Freemium: an economic model based on free but limited content. The Internet user must pay to access additional content. A business plan, increasingly used by the traditional online press. For game application enthusiasts, these are bonuses and other paid benefits that will allow you to advance in the game or simply continue playing.

Partnership: using advertisers who communicate with your target audience can be a first solution. It's win-win: you promote a website, an advertiser, or a brand below your items through an advertising banner.

Referencing a day, referencing always a day

A mobile application must be well optimized to maximize its visibility in the different application download platforms, not to mention on Google! More than half of all application searches are done via the Google search engine. So read our valuable tips, right here -

"Brands and Mobile Apps"

What about you? Do you have any other ideas for monetizing a mobile application? We're takers!