MobileBridge Momentum. Would You Like to Receive Bonuses in Tokens?
As a rule, we do not take traditional marketing seriously because it is deprived of personalization and lead to spam. Most often, the loyalty programs are repeatedly failing as consumers don’t feel like they really own the rewards. The points don’t have a real value and often expire. I don’t use the loyalty programs and bonuses as I don’t have time to deal with the proposals or special rules because I believe that it is just marketing tricks and, generally, you will not save. In addition, you also need some time to accumulate bonus points, which often leads to losing interest.
Momentum not only eliminates the above problem but also updates marketing, allowing it to keep up with the technology. Momentum will allow marketers to value each action of the customer, which can positively affect the sales of targeted products or services. The companies will be able to pay their customers immediately and directly for helping them grow their business, but not expensive marketing agencies. These billions of dollars invested in advertising constitute the added value of the goods and services that we use. The blockchain technology has made it possible to reduce such costs, collect more information about the client while increasing its security and anonymity, and to give a reward in monetary terms.
Because of this, the company decided to create Momentum Token. It is a digital reward that can be used both on the platform and sold outside the platform for other tokens.
In this case, the users will feel like they really own the loyalty rewards. Momentum token can be used in the following ways:
The rewarding customers for loyalty to the company. It means that the companies using the platform for their marketing activities will encourage consumers for their attention, brand promotion, feedback, and other similar activities.
Providing the convertible bonus. The consumers will have an opportunity to convert their rewards for brand loyalty to Momentum tokens, which in turn can be exchanged for other bonuses or cryptocurrencies.
Payment for using the platform.
Encrypted, decentralized cryptocurrency.
Using Momentum will allow companies avoid burning through their marketing budget and actually get to their target audience without paying a lot of money for a detailed customer data. Interacting with customers who benefit from marketing creates a win-win situation for the brands and consumers.