How to attract users to your mobile app?

Smartphone penetration increases day by day and so are the number of apps on the app store. In this crowded atmosphere now app developers should try even harder to reach their audience. Below I listed some important tactics to attract users to your mobile app.

1. ASO

Just like search engines, app stores have advanced algorithms to match the user with an app. Aim of App Store Optimization is to rank higher in relevant searchs and lists and attracting organic users in result of these efforts. Different app stores have different algorithms but these are the key parameters that are taken into consideration: Keywords, App Name, App Description, Screenshots, Video, Ratings&Reviews, App Icon and localization. There are tools and methods to optimize each parameter.

You can find detailed information on this link
https://appsamurai.com/the-beginners-guide-for-app-store-optimization/

1. Influencers

Influencers influence. Reach out to the influencers on your subject and get them to talk about you. As in every purchase decision referral plays a key role, that's why getting mentioned by influencers can drive traffic to your app.

1. Comment

Find platforms where your ideal customers spend time on and be a part of the conversation. Depending on your app, being active in quora, reddit, medium or forums can bring quality users to your app. Dont spam, try to be helpful and relevant. Being a though leader on the subjects strengthens your position.

1. App Review Sites

Being featured in app review sites is important especially in the early phases since these sites are usually followed by innovators and early adopters. Bringing in passionate early adopters will allow you to get word out at the same time getting valuable feedback for you to develop your app.

1. Paid Advertising

Mobile ad ecosystem consists of Facebook, Google and thousands of ad networks. When you are at the very beginning Facebook and Google can bring you the"low hanging" users to your app at reasonable prices. As you scale your marketing, you will need to tap ad networks as well. Most ad networks require high minimum spends but you can use App Samurai, a startup focusing on ad network traffic optimization and fraud filtering.

Remember as long as the customer acquisition cost makes sense according to the Life time Value of an user, you can see a great value from paid advertising as with more users your ranks will also increase and bring more organic users.

Find more info on LTV here
https://www.apptamin.com/blog/lifetime-value-mobile-customer/