Absolutely, and there's more to it. Think of an app as an extension of your brand. It's not just about functionality; it's about enhancing user experience and engagement. For instance, I recently worked on rebranding for online magazine , where we developed a sleek, user-friendly app. This move significantly boosted their user engagement and brought a fresh perspective to their digital presence. So, it’s crucial to assess how an app can add value to your brand and customer experience before diving in