Handy Discusses How Mobile Apps Have Changed Business

Introduction
A decade ago, no one could have predicted the epic rise of the smartphone and the ecosystem around it.According to Handy, smartphones and mobile apps have become so important today, that companies design their whole marketing campaign partly or completely around them. It has also directly revolutionized the way we do business.

The Changes

1. Instant connections can be made - Unlike a few years ago, mobile apps today allow businesses to have a direct connection to their client base. Interested consumers don’t need to wait behind a queue and can have their concerns addressed instantly via the wireless network. Time-sensitive materials and information can be delivered to the public within mere moments. Due to this business professionals can build a great rapport with their clients.

2. Efficiency is increased dramatically - If the app design is right and intuitive, the consumer can and will respond almost immediately. That means companies don’t need to suffer through wait time for building and knowing about the public reception of a product. The interactive user interface of these apps is so quick that they reduce the time required to attract notice significantly.

Other time-consuming processes also get done quickly. One such exemplary change can be seen in finance. Mobile apps allow rapid transfer of funds so that they show up in your account within seconds. Memos are also distributed with the same speed and get executed from the top down efficiently.

1. Personalized messages and rewards can be delivered to the individual customer - Mobile apps have allowed businesses to attain a never before seen understanding of their customers. With the data collected by the apps about everything from use pattern to location, customized messages can be delivered. Depending on the browsing history and other such data coupons can be delivered to convince the customer to go through with the deal.

Customized loyalty points and rewards also help businesses to have a better connection with their customers. Customer’s positive accord to the brand and active participation in brand events can be increased with more precision.

1. Daily tasks have been simplified - So many daily activities are enabled by mobile apps that they have completely changed HR hiring patterns in some sectors. For instance, you can focus more on your own work and personal life since you can buy everything from staples and groceries to furniture within a few minutes on your phone. This has allowed companies to focus their manpower in logistics, inventory management, and streamlining in other areas from customer relations.

2. Public presence is expanded - Previously marketing kept a company restricted within specific geographic regions. However, in this decade and those beyond, attention of a global audience can be captured more easily with mobile apps.

Conclusion
Handy believes that mobile apps have broadened many horizons in business than most other mediums. It has streamlined several processes, allowed for marketing efforts with a restrained budget, and has helped businesses to save precious time and achieve more efficiency in every way possible.