Dear @chbartist

This article is particularly striking, since it relates very well to a part of the work that I do. It is, ultimately, a combination of creativity with product promotion.

What if we think about the idea of ​​combining the product or service that we are thinking about undertaking, with enough imagination to "create the need" in the client to be able to acquire it? Doing it this way is a vital form of marketing in emerging economies, especially if they are in depression; in those economies where people can not buy food anymore because they can not afford much more, like in my country happens. And at that moment we arrived with our idea, which can solve a problem, but without being essential, they feel the need to acquire it by the technique we use to offer it.

With this, these people satisfy a need, but they also allow us to grow. It should be noted that it is our part and also our good faith, that what we offer meets this purpose: That it really manages to solve a problem of who acquires our product or service.

Excellent post... A hug!