Fox bets big on NFT, earmarks $100 million for a fund on the same

What if you had the chance to fly back in time and live in a metropolis called Krapopolis? With your family members being a chaotic mix of humans, gods, and monsters trying to administer one of the earliest cities in history, life would be fun, right?

And if you’re a Rick and Morty fan, you’re already sold on the adventure, since, as Rick puts it, “To live is to risk it all; otherwise you’re just an inert chunk of randomly assembled molecules drifting wherever the universe blows you.”

While it definitely looks like something you would look forward to, Bento Box Entertainment, under the aegis of media mogul Rupert Murdoch’s Fox Entertainment, is taking fan engagement of this show Krapopolis a step ahead by curating a dedicated NFT (Non-Fungible Token) marketplace that will sell background art, experience tokens and more.

The show, created by Rick and Morty co-founder Dan Harmon, will premiere in 2022.

This, along with a $100 million creative fund in collaboration with NFT firm Blockchain Creative Labs is the latest in Fox’s bid to expand its presence in the rapidly emerging space. Per a statement by the company, the fund will be used to empower “content creators, IP owners, and advertising partner’s end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell NFT content and experiences, and fungible tokens, as well as digital goods and assets.”