The Millennial Wand on Direct Selling!
From the dot-com era to the Snapchat/Instagram present, millennials have seen it all; the evolution of a digital world and the subsequent revolution that it has created in almost every other industry. Along with these progressions happening in society, millennials became the smartest and most aspiring generations.
Being the first of generations to grow with smartphones and digital devices, they know what works well both online and offline. These kind-hearted social beings thus deal with their businesses and the people around them in a hearty and cordial way. What more of these traits aren’t enough to get them to the direct selling that works majorly on relationships and connections.
A recent study on consumer attitude conducted by DSA reveals that 35% of direct selling prospects in the U.S. are millennials. The main attraction that invites more millennials into the direct selling industry is that it is passion-driven and at the same time flexible, letting someone work according to their convenience.
For millennials, also known as the digital natives, direct selling is the answer to their unemployment concerns which has given rise to numerous independent start-ups off late. These passionpreuners took up direct selling as a supplementary source of income and also to satiate their entrepreneurial interests.
The Social Beings!
Like we said earlier, Millennials are inherently social and grew up during the advent of social media. They love interactions and care about people’s reviews and feedback so much that 90% of millennial consumers trust peer recommendations over advertisements. They love sharing their views, opinions, and ideas online and sharing and retweeting them across various platforms.
According to a Forbes report, 62% of millennials are more likely to buy products if the brand engages with them through social platforms. Direct selling companies can leverage this social knack of millennials to expand their social media marketing campaigns. This could help millennials as distributors to make the selling experience easier and better by avoiding traditional door-to-door selling which might hinder people’s privacy.
Unlike previous generations, millennials do not believe in holding onto a particular job for a lifetime. These fiercely independent ones look at the value it brings to them and the lifestyle choices that follow. Their interest in developing themselves with work flexibility and ample choices to earn attracts them to the direct selling industry to work and engage in start-ups.
The Healthyprenuers!
As much as millennials are concerned about what they do and earn, they are extremely health-conscious that they look at the nutritional chart before they munch on something. They don’t like the idea of a sedentary lifestyle and actively engage in physical activities and healthy eating habits.
According to the “Millennials on Millennials Report” by Nielsen Millennial Associates, 44% of millennials are opting for a healthy lifestyle to avoid high medical costs in the future. This has caused a major demand for nutrition, wellness, and self-pampering products signaling how self-love is an important aspect for millennials. This has motivated them to focus on the direct selling health and wellness market propagating the idea of healthy living especially post-pandemic.
Premium health and nutritional supplements have currently taken the center stage for immunity, general well-being, sexual wellness, bodybuilding, etc. Also, with the advent of millennials in the industry, there has been a growing inclination toward organic and traditional herbal products.
Conclusion
Hiring millennials into your direct selling business is like entrusting your friend with something. With their connections in the social space, innovative ideas, and motivated efforts, they are sure to mold your network marketing business to a whole new level. Integrating the right technology into your business and suitable rewards can attract more passion-driven millennials into your business to help you and the brand flourish beyond possibilities.