🚀 Exciting Updates from Microsoft Advertising in 2024!

Thrilled to share some awesome updates on the Microsoft Advertising platform that promise to amplify your brand's reach and engagement.

🎥Video & CTV Advertising
Video and Connected TV (CTV) ads enables advertisers to reach audiences across streaming platforms and online video placements. It represents a significant step towards engaging viewers in their preferred digital environments.

🖼️Display Ads
The introduction of a Display Ads pilot allows advertisers to deploy their custom static creatives across Microsoft's extensive network. The pilot employs a CPM bidding strategy focused on viewable impressions, ensuring advertisers' budgets are spent on ads that are actually seen, thereby reducing waste.

💡New Automated Bidding Strategies
Microsoft Advertising has introduced Maximize Conversions and Target CPA bidding options for Audience ads across all markets.

🔄Enhanced Google Import Functionality
The Google Import feature has been enhanced to support the import of Discovery and Demand Gen campaigns from Google Ads, simplifying the process for advertisers to manage campaigns across platforms.

🎯Advanced Audience Targeting Options
Job title targeting has been added to Microsoft Advertising's in-market audience targeting capabilities, initially available in the US and CA markets with plans for global expansion.

📱Boost Downloads with Microsoft Store Ads
Maximize visibility and engagement for your apps and games through targeted ads in the Microsoft Store. Appear directly in search results and specific tabs within the store, driving both awareness and downloads among potential customers.

Which of Microsoft Advertising's latest updates do you think will be the biggest game-changer this year? Share your thoughts with us 💬