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RE: With the increase in ads on social platforms lately...
I'm pretty sure even at the tiny price of 1 euro/gigabyte (which is probably about the price I pay) the revenue for those using the advertising are earning less than the ISP.
Not to mention how obnoxious and offensive and usually irrelevant the ad content is, and the way they are trying to profile me.
Oh that's almost certain! Considering also the middle-men fee's which I think Adsense has at around 30%.
Can't wait for decentralized networks to become popular.