I know I should have been focusing on the scientific information, but what really stood out is the idea of a study being presented in the form of a poster. I know there is more to it than this but I couldn't help but picture those try-fold boards from grade school science fairs. I honestly didn't know this happened in "real" science. Thanks for sharing.
It is a common way of getting attention for research - particularly for new teams who have not been published, but also when people want to attract attention to something or start discussion.