Effective Measurement Strategies for Content Marketing

Content marketing continues to be one of the more effective marketing strategies small businesses can undertake, but how do you know if your efforts are paying off? Learn more about these effective measurement strategies for content marketing to help you determine what’s working and what’s not.

Website traffic

Using Google Analytics is a powerful way of seeing how well your individual content pieces are performing. Understanding the basics of reviewing content performance in Analytics can help small business marketers guide their future efforts. Site traffic is one key indicator of content’s success. If you’re looking to see how individual blog posts on your website perform, you can review page views for your content piece. In Google Analytics, traffic is represented as pageviews: the number of times your individual blog posts have been viewed.
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