Lesson 1 in email advertising- Advertise do not spam
There is a thin line between advertising and spam, and sadly, many business owners are unaware of the distinction.
This is significant because, although a well-planned Internet marketing campaign can assist to acquire new consumers and retain existing ones, spam is likely to alienate both new and existing ones.
This might have a significant negative impact on a company's profit margins. This article will examine a few fundamental Internet marketing tactics, such as banner ads, email campaigns, and message board posts, and explain how each can swiftly devolve from clever advertising to spam.