MARKETING AS A PILLAR FOR BUSINESS GROWTH. (Part two)

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Looking at the world today, technology has made a lot of things easier for we humans to carry out so many activities with less stress, in other words, technology has made life much easier.

Marketing on the other hand is all about communication, and thanks to technology for making communication channel so much easier over the years.
And there are some essential strategies to market your business online.

1. SOCIAL MEDIA

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This is the place where it all happens, the social media is one place that any business owner should never look away from, ranging from Twitter, Instagram, Facebook etc.. it's the birth place of where it all happens, and the most crucial platform when it comes to marketing.

It may seem difficult at the beginning, but one must need to constantly post updates about his/her business or services, and at the same time post some infos about themselves too because their audience will need to know more about them as well as their products or services, and constantly and patiently doing this increases your reputation on the social platform, and puts you and your business steps ahead.

1. FACEBOOK ADS

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This is another crucial part of marketing that goes beyond just merely using Facebook ads for instance.

It's one thing to use the Facebook site for marketing, and it's another to make use of the Facebook ads by carefully targeting your audience, and this can be done by creating certain perimeter, like in aspect of relationship, age interest etc. As well as using click traffic.

1. PIXEL TRACKING

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This is also quite useful, and mostly help you acquire a certain set of audience, by keeping tracks of all the visitors to your website, for instance you posted a video on how to perform a particular skill, afterwards you can easily market some products relating to that skill to specific people who has already shown interest in that page and then it kicks off from there.