Attracting, Recruiting, and Finding Models for an OnlyFans Agency
In this article, we will discuss how we managed to attract new models to an OF agency at $129 each.
Project Features:
An Australian OnlyFans agency that needed Asian-looking models with conversational English skills. The main criteria were: girls aged 18-26, with a cute appearance, and most importantly - petite. To quote the client: "The smaller, the better" 😂
Goals:
- The cost per application should not exceed $5.
- Sign at least 6 contracts with models.
- The total contract cost should not exceed $400 (including our services and expenses, not just the advertising budget).
Funnel:
- Creatives
We decided to test two launch options: in the girls' native languages with a note about conversational English proficiency and directly in English. What do you think worked better? We also felt that creatives in English would perform better and result in fewer junk applications from girls who don't speak English. Still, it turned out otherwise - either Asian girls are so responsible and proper, or it's just luck, but we didn't notice any difference in applications. The percentage of non-targeted applications was roughly the same in both cases, so we left it as it was.
We always create unique creatives for each project, experimenting with design and formats, as you never know what will show the best results.
- Lead Form
There's nothing more convenient than a quick application form where we only ask for the girl's name and Telegram handle / WhatsApp number. In this project, there was no need to use a lead form with conditional logic, as there were no specific criteria to immediately filter out non-targeted applications. We could have included a question about conversational English, but girls evaluate their English differently, and some tend to underestimate themselves, so we decided not to risk it.
Why didn't we direct the girls straight to chat with the client? It's simple! We've been working in the adult industry for years and have long noticed that girls don't like to initiate contact. Maybe it's just us, but the conversion rate drops significantly, so there's nothing better than a lead form.
To ensure applications instantly reach the client, we use the Apix-Drive service.
- Application Processing
We usually offer our managers' services for processing applications with extensive experience in the adult industry, but the client immediately stated that no one could handle it better than him. The client took full control of application processing and did a great job! To manage the flow of applications, we paused the ads on Mondays and Tuesdays, meaning the ads ran only 5 days a week.
Results:
- Spent: $1817.23
- Leads received: 624
- Cost per lead: $2.91
- Contracts signed: 14
- Cost per model: $129 from the advertising budget
Four out of the fourteen girls have an existing OF account, here's some information about them and their earnings:
- Verified, up to $100 per month.
- Verified, not earning.
- Averaging $500 per month, 40 paying fans - duo content.
- Averaging $1000-1200 per month, 30k followers on TikTok, 4k on Instagram; requested 35%.
Also, one of the girls who signed the contract has a total of 300k followers across her social media.
Conclusions:
Throughout our collaboration, the client kept us updated on all events and provided detailed feedback on leads. We still work with him but in a different direction -> finding chatters.
All the set goals were achieved and even exceeded, as we managed to find two models who are already making money from their OF content.
Do You Want to Attract Models to Your Escort/Webcam/OnlyFans Agency?
If you need a reliable team with extensive experience in the 18+ niche or want to consult with us, contact us!
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If you have another 18+ business that's hard to advertise on Facebook, don't hesitate to reach out us, we work with that too.