What is see happening here with steemit's marketing effort is simple:
Ned Scott added, “By leveraging the wisdom of the crowd to amplify and multiply the impact of marketing efforts we’ll build out countless sub communities, each incentivized to grow until we join the ranks of the social media giants. The key difference is that the users really are the true owners of Steem and steemit.com.”

Mitchell Loureiro concluded, “If two minds are better than one, what do you call thousands of minds dedicated to making content rewards on the net more fair? Innovation. This has never been done before, it comes after months of careful deliberation, and it’s ambitious, but I truly believe this effort will propel Steemit to new heights.” (http://paymentweek.com/2017-4-5-steemit-announces-new-vp-of-marketing/)

So basically, our marketing team is all in, for trying a new innovation with regards to marketing. Something fresh, something out of the box, not the same methods as is popular and admit that this ambitious. This will certainly take some time. We already have a core, a community of steemians; our marketers are steemians, so it is only nice to see them act as steemians regardless of their position or influence because in reality we same as them are co-owners. we should give them a chance to be steemian. What do we do as steemians or co-owners of steemit?
When we have an innovation idea, a big dream and especially now that we have a special resource, "the steemit community"; first we make a simple post, leave it out there and get feedback from our precious community in terms of engagement, upvotes etc. Then we analyse this feedback and eventually come out with the actual idea. Since we became steemians, we are incited to try new things, even ambition things and we always have access to a community to virtual test run our ideas. It is time we start seeing ourselves and other steemians regardless of their steempower, secular position on steemit etc as a steemian. This is the whole model on which steemit or its technology is built. If everyone is the best version of steemian and builds his own portion of steemit however small, that how will anything entirely fail. We need to make use of what we have. Our core and already existing steemit community is definitely key. The conviction of this existing small steemit community in the future of steemit is keyest in the growth of steemit. If we are convince without our cores that being the best steemian is what will make steemit never fail, then steemit will have mass adoption even without marketing.
The simple fact that our steemit marketing guys choose to fully involves us, is evidence that they don't see themselves as holding steemit positions but as steemians like you and me. Let's give them a chance to express their steemian same as we are allowed to express ours everyday. @busy.org is doing their work on the side. We use to celebrate them as an interface that will make steemit stickier to regular internet users. Let's wake them up again.
Hahaha and if we are great marketers, we go marketing using our strategies but to sell steemit, we need to believe that this thing is the best. Many of us admit that it is the best!
Let's be the testimony of steemit, the almost perfect steemit story; the story of how someone did go to school or know nilch about coding and got on steemit and became a coder; or how a janitor found steemit and took his janitoring to CEOing etc and others will see it and join steemit.
Let's teach newbies what we can and hit them up with details that we had to suffer to get after months of being lost in wonderland without knowing how things work. Newbies that come in now shouldn't have to go through similar journeys as we did because we are here.
Steemit needs videos, killer explainer videos etc?
it is we who experienced the ups and downs of steemit within this beta stage that can make the best of such videos because went through ups and downs and can empathize better with a newbie or potential steemian. we have been here, we know how things work. Our marketing team (steemians) want to try something new (a new way of marketing), let's them be steemian. They have a base steemit community on hand, let them use it. They aren't clear in their terms, at least give them luxury to test run same as we have the chance to each day!