Digital marketing is becoming increasingly important to startups, especially when they’re just getting started. Traditional forms of marketing, like print advertising and TV commercials, require you to pay money to get in front of your audience, which can be difficult if you don’t have much capital to begin with. Luckily, digital marketing doesn’t require much capital at all; once you’ve spent the time and effort necessary to produce the content that your audience wants, you can share it with them using the internet, and it will be seen by thousands or even millions of people without costing you anything!

Table of Contents
Understand the Basics
Know your Target Audience
Do Keyword Research
Create Visual Assets
Pick the Right Channels
Create Content That Converts
Measure, Learn, Repeat!

Understand the Basics

Digital marketing is a pretty broad term these days, but at its most basic, it refers to any marketing that uses digital technology and online platforms, says Angela Stringfellow of Venture Atlanta. In other words, your social media posts are digital marketing because they’re published through a platform like Facebook or Twitter. Digital marketing also includes email campaigns, search engine optimization (SEO), advertising and more. In fact, digital marketing channels will be responsible for nearly 75 percent of all advertising spending by 2020. That said, if you want to integrate digital technology into your startup in order to make it stand out from competitors and grow faster than your competition—here’s what you need to know. Understand where digital marketing fits into your business: As noted above, digital marketing has become an essential part of doing business in today’s world. But there are many different ways to use digital marketing to promote your company and drive sales growth. If you plan on using social media, SEO or pay-per-click ads to generate leads for your business, that type of marketing can fall under digital marketing. However, if you just want to do some public relations outreach on LinkedIn or conduct a PR campaign via traditional news outlets such as television stations and newspapers—that would not qualify as digital marketing since those methods don’t rely on online platforms.

Know your Target Audience

Digital marketing can be very difficult for small businesses because of its fast-paced nature. It is easy to get distracted and make mistakes. Before diving into digital marketing, it is important that you take a step back and consider your target audience. This will help you stay focused on who your primary customers are and what type of message they want from you. In fact, some new business owners say it’s more important than creating a product or service people actually want! If you don’t know who your target audience is, it can be hard to create an effective digital marketing campaign. Think about who you would like to buy your products or services and think about how they communicate with each other. For example, if you run a flower shop in New York City, most of your customers might be young women in their 20s and 30s. They probably use social media sites like Facebook and Instagram to share pictures of flowers with friends and family members. You could focus on digital marketing channels like Facebook ads (which cost less money) to reach these potential customers as opposed to Google AdWords (which costs more). Digital marketing doesn’t have to be expensive – just focus on using platforms where your target audience spends time! Once you have identified your target audience, you can start planning out how to reach them. The first thing to do is research. Researching digital marketing options will give you a better idea of which marketing strategies work best for different audiences. There are many free resources online that offer tips and tricks for digital marketing; however, paid software programs may be worth it depending on your budget and needs. Once you have done research, decide which strategy works best for your company based on: 1) Cost 2) Efficiency 3) Reach 4) Return 5) Time 6) Skills Once you’ve decided which digital marketing strategy works best for your company, go ahead and try it out!

Do Keyword Research

Keyword research is essential for new businesses because it’s a great way to find out what kinds of products or services people are searching for online. If you aren’t doing keyword research as part of your digital marketing strategy, you could be missing out on some potentially lucrative product opportunities. Conduct keyword research by brainstorming keywords related to your niche and researching them using tools like read more...