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RE: What do you think of the viral Gilette Ad?
That last tweet is pretty much the best thing that can be said about this marketing campaign ;-) It's pretty hypocritical to take a 'stance' but not act it. Thanks for sharing :D
I heard the term 'wokeconomics' yesterday in regards to this and other campaigns that center on a social or political message, and get a ton of free press. Gillette must be so incredible rapt about all of this. Nike was over the moon with their Colin Kap ad. It turned out way better than they ever could have hoped... and as more and more examples of companies tapping into outrage culture get a lot of exposure, we're going to see so much more.
I hadn't seen that last tweet, but it's just amazing... simple and super obvious.
"Wokeconomics" wow...
"tapping into outrage culture" sounds much more like it to me!
Huh, I learned a new term! Thanks!
All in all it's interesting to see how many are 'profiting' from these societal movements - if there's money to make we suddenly care about equality :')