Introduction to Marketing Attribution
This course is intended to give you the basics about marketing attribution
We’ll cover:
typical digital marketing channels
definition of marketing attribution
most common marketing attribution models
If you want to dive even deeper into the subject, check out The Complete Marketing Attribution Course
That course covers everything in this course plus:
- how to select the best attribution model for your business
- implementation – campaign tracking & Google Analytics
- advanced marketing attribution topics – lookback windows, working with multiple models, etc…
-extensions to attribution – nuances about direct traffic, how to value offline and view-through marketing, etc…
Free for Limited Time