There are various factors that come into play when increasing the productivity of employees, fundamentally companies must be led by motivators, who beyond their professional skills, include within their processes the emotionality of their work team.

From an adequate work environment, to professional and even personal growth. For much the "Emotional Salary" may sound like a new trend, relatively new, whose purpose is to make workers more productive through the "Emotional Salary". The truth is that this is a practice that many companies have carried out for a long time and have obtained a considerable increase in the productivity of their employees.

We could say that the "Emotional Salary" is the remuneration that a company contributes to its worker, which is not economic and has no impact on legal calculations. This remuneration seeks to improve the quality of life, through the satisfaction of certain personal, family and professional needs.

Some companies have opted to offer "Home Office" work days to their workers, graduates paid by the company, provide entertainment spaces and even have certain attentions such as providing coffee, cookies during the workday.

Many managers consider this strategy as an expense that does not generate a tangible gain. The reality is that this type of strategy, could be considered part of the "EndoMarketing" which seeks to generate a positive impact on the productivity of the company.

When our internal client is satisfied, he feels comfortable and comfortable in his workplace, he will definitely have better performance in his work tasks, including his creativity increases and can offer solutions and strategies of high positive impact for the organization.

Another advantage of the "Emotional Salary" is derived as endomarketing action, and helps to transform employees into brand ambassadors, who always speak well of the company and project it positively with the rest of the people.

In times of financial crisis, many companies to cut costs and the "Emotional Salary" becomes very vulnerable in the eyes of financial departments. This supposes a big error whose result will be totally opposite to the one looked for, since the productivity of the company is affected, generating an important decrease in the income and profitability of the organization.

This last sentence could be a good starting point for a debate, since there are many scenarios that should be evaluated in times of crisis, the truth is that crises are opportunities and definitely beyond a bad situation, it is a challenge transformation of strategies that will keep us entertained learning and generating new actions. Because when crises arrive it is time to change our methods, break paradigms and above all "GROW"