Marketing Tip: Moving Message vs Targeting
Who is your Customer?
Most marketers try and find a target market and only market to those people. They then run boring ads thinking that targeting the right person is the most important thing. Remember, your target market still makes decisions by what other people thing (co-workers, husband, children opinions matter).
Where does that leave you? Your ads should have a deep impression to whomever sees them.
You wrote a marketing article about McDonalds focusing on happy meals cause if the kid wants it then the parents will buy their food from the drive thru as well. Seems kind of similar of a point @realestatecoach
An ad that catches you attention only does so much. There needs to be some substance to the message.
Agreed. Click bait is all too common in this world and is now becoming more frowned upon and frustrating to the potential customer.
Do not be anxious to solve the problem when it's in trouble. Leave the problem in its natural process. In every problem, new possibilities hide.
Sound like a fortune cookie. :)