What is Marketing ?

in #marketing • 6 years ago

Marketing is the study and management of exchange relationships.[1][2] Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.[3]

Definition

Concept

Orientations

The marketing mix (the 4 Ps)

Environment

Research

Segmentation

Communications

Planning

Product life cycle

Customer focus

Product focus

See also

References

Bibliography

6 years ago in #marketing by
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