To shift marketing activity from Facebook and Twitter

HI, guys, I work for a well-known mobile phone brand and fan of crypto world and decentralised technology.

So far, our global and local online marketing concentrates on the platforms like facebook, twitter and instagram.

I want to advice our CMO to shift some focus to steemit.

May someone explain to me the advantages of promoting our brand here?

By far, I can see to advantages.
1 Steemit will upend traditional platforms because it is censorship-proof.
2 Can reward participants in our marketing campaign with crypto , no matter where they are located.