114 Benefit-Selling and Action-Driven Words for your Sales & Marketing Copies

Tired of using the same words over and over again to market your products or services? Over-used words like improve, enhance, learn or discover. While those words are great, it’s a good idea to switch around, not just to show variety, but to better boost the benefits too.

For example, if you were to look at how we write the benefits of attending our Zero-Budget LinkedIn Marketing workshop, it goes something like this:

• Optimise your profile for searches and rank high in LinkedIn SEO
• Expand your connections exponentially with highly effective tools and hacks
• Sexify your profile to attract the right target market
• Strategise your contents to build brand and nurture your connection
• Leverage on low-cost (mostly free) resources to boost your professional presence
• Design persuasive sales outreach campaigns and increase your profits
• Become an All-Star LinkedIn Marketer

Or our Email Marketing INTENSIVE:

• Identify your right market segments and untapped business opportunities that you had never thought of before
• Produce effective emails campaigns that connects with your target audience
• Structure your emails for maximum effectiveness – psychologically and emotionally
• Learn how to tap on simple content generation strategies so you won’t run out of topics to write on
• Leverage on proven email templates for different stages of your sale cycle
• Utilise free (or really low cost) tools to increase sales engagement by over 100%
• Enhance your copywriting skills so you can sexify even the most boring products and services
• Deploy an email marketing system to broadcast mass emails to all your prospects and clients
• Improve email campaign performance with various tracking and optimisation tips

Better still, those words are usually action-driven, which by using it we know it will stimulate, well, action!

So here’s a little list that I’ve created, referred to, added-on and used over the years when I’m trying to write my sales copies and marketing materials. It’s a long, and definitely growing list, so you may want to check back once in a while.

1. Accelerate
2. Accentuate
3. Accomplish
4. Achieve
5. Acquire
6. Adapt
7. Advance
8. Allure
9. Amaze
10. Amplify
11. Analyze
12. Animate
13. Appeal
14. Application
15. Aptitude
16. Artistic
17. Aspire
18. Attain
19. Attract
20. Augment
21. Be empowered
22. Be equipped
23. Be inspired
24. Become
25. Benefit
26. Boost
27. Challenge
28. Charm
29. Co-Construct
30. Co-Create
31. Communicate
32. Create
33. De-Construct
34. Deploy
35. Design
36. Develop
37. Discover
38. Dispel
39. Easily
40. Effectively
41. Eliminate
42. Emphasize
43. Empower
44. Energize
45. Enhance
46. Entertain
47. Equip
48. Expand
49. Experience
50. Fortify
51. Gain
52. Generate
53. Genuine
54. Get
55. Get Rid
56. Glamourize
57. Gracefully
58. Groove
59. Ground
60. Grow
61. Guarantee
62. Guide
63. Identify
64. Impact
65. Improve
66. Increase
67. Influence
68. Initiate
69. Innovatively
70. Inspire
71. Instill
72. Jump-start
73. Kick-start
74. Know
75. Learn
76. Leverage
77. Map
78. Master
79. Natural
80. Neatly
81. Nice
82. Nimble
83. Nourish
84. Nullify
85. Nurture
86. Obtain
87. Organise
88. Optimize
89. Positively
90. Powerfully
91. Practice
92. Produce
93. Profit
94. Protect
95. Pull
96. Quickly
97. Rapidly
98. Re-Construct
99. Re-Create
100. Realign
101. Reconnect
102. Revolutionalize
103. Secure
104. Sensationalize
105. Sexify
106. Solid
107. Strategize
108. Strengthen
109. Structure
110. Study
111. Uncover
112. Understand
113. Utilise
114. Wonderfully

*Phew, that is LONG! *