Introduction

Proximity Marketing is one of the most interesting and promising communication technique for online digital marketing. It acts on potential customers who are able to receive, through their smartphones, advertising content from the store they are in proximity of.
Below you find 5 benefits that you can take advantage of when adopting Proximity Marketing for your business.

1. You can communicate with your customers in real-time

Thanks to the widespread use of smartphones and transmitter technologies, such as beacons and GPS, you are able to communicate in real-time with your customers, in order to provide them with localized and highly valuable information. Therefore you are able to effectively capture their attention, so that they receive, directly on their smartphones, a lot of exclusive offers.

2. It is a powerful ally for sales

Thanks to Proximity Marketing, your customers can receive coupons, containing a discount for instance, directly on their devices, and that can be consumed only in that particular area. In this way you can easily drive their shopping experience and increase your sales in that specific department. Proximity Marketing allows you to literally transform people passing by your store in customers by “pulling” them inside, engaging them with interesting, personalized and profitable content.

3. Creates relationship with the customers

Thanks to this marketing branch, you are able to create a relationship with your customer that goes beyond the simple advice to buy. Proximity Marketing allows you to connect the real world with digital devices, in order to deliver information to your customers. Furthermore, you can also extend their experience to different contexts, such as museums or events.

4. Send personalized content

Proximity Marketing allows you not to annoy the users with the classic logic of spam, but you can send the right information to the right user at the right time. Along with custom apps you are able to collect valuable information about your users that helps you to effectively evaluate their interests, so that you can provide them with targeted offers and contents.

5. Big data analysis

Thanks to the information gathered by Proximity Marketing solutions, you have access to large amount of data, that can be used to generate an heat-map of your spaces and identify which areas generate more attraction and engagement, and thus have a good potential to increase revenues.

Final Consideration

Proximity Marketing is a very interesting technique that allows you to increase the sales in a creative and innovative way, but also provides a real and convenient tool for the customer that wants to take advantage of your offers in order to save his money.
Since this is a win-win situation, we believe that this technology is going to be widely used in the near future. Thus, both customers and sellers, should pay attention to it.

All the images have been taken from Pexels.

This article was made by me for my company and first appear on Medium and I am the CEO of Hubern

Thanks for reading and upvote, resteem if you like.