The Best Marketing Strategy for Growing Your Digital Business

Email marketing offers so many incredible benefits to digital businesses, and they’re only getting more valuable as the years go on. But it isn’t the best solution for every type of business, so how do you know if it’s right for yours? Here are some ‌pros and cons of using email marketing to grow your digital business, along with specific examples to help you decide if it’s right for you and your company.

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1. Write longer emails
   Email is still one of the best ways to reach your customers and grow your business. The key is to write longer, more engaging emails that provide value and build relationships. Here are five tips for writing better emails.

a) Start with a strong subject line. A compelling subject line can help you get past the spam filters of busy people who don't have time to read their email inboxes anymore. Include a ‌summary of what your email will say so they know if it's worth reading.

b) Don't assume they read your last email. Be clear about what action you want them to take.

c) Use visual cues like bulleted lists, bold, and italics to make it easier for readers to scan through the text quickly.

d) Keep messages short and sweet.

e) Limit links to only three per message and include a link in each message that has a call-to-action (CTA). Try using buttons instead of plain hyperlinks. People love clicking on buttons! You'll also need to include a CTA at the end of every email. You might ask them to download an eBook or watch an instructional video on how to use your product or service. They might want your subscribers to subscribe to an ongoing blog post series or sign up for a webinar. What does this mean? It means you need a plan for every single email you send out.

1. Test different ‌landing pages
   You want to make sure that your website is effective in converting visitors into leads and customers. The best way to do this is to test different ‌landing pages and see which ones are the most successful. Try different layouts, headlines, and call-to-action to see what works best for your business. A few popular options are creating a lead magnet page that offers an ebook, a quiz, or other offers ‌for contact. information. There is also the classic sales page that sells a product or service. Another option is creating a blog post with a call-to-action at the end such as “click here” to read more about our services or click here to download our free guide. These posts work well because they provide valuable content while directing readers to subscribe and receive updates from you regularly. If you have any blogs currently set up on your site, you can use them to drive traffic and generate leads by adding a call-to-action in the sidebar or at the bottom of every post asking people to subscribe.

2. Optimize subject lines
   You want to make sure your email subject lines are clear, concise, and to the point. You want to avoid using any sort of marketing jargon or anything that might turn off your potential customers. Instead, focus on creating subject lines that accurately reflect the content of your email and will entice people to open it. For example, if you're sending a monthly newsletter about updates to a product you offer, try New Product Updates! If you're giving a coupon code for new customers only, try Here's a special deal just for you! If you're having a sale, try to Take 20% off now!

If you're offering free shipping on all orders over $50, try to Spend more than $50 and get free shipping! It's important to be creative with your headlines so they stand out among other messages in their inboxes. One way to do this is by changing the tone of your subject line based on what type of communication you're sending. For instance, if you send an order confirmation, consider going with Confirm Your Order Now! Or we'll have no choice but to cancel it for you! Sending something related to customer service? Try to Help Us Serve You Better!

As mentioned before, don't forget to always include a compelling CTA (call-to-action) at the end of your emails. Make sure you're asking your readers to take some kind of action whether it's subscribing to a newsletter, requesting more information from you, downloading something from your website, or buying one of your products.

1. Personalize subject lines
   You've probably heard that personalization is key for email marketing, but what does that actually mean? In short, it means using the recipient's name or other information in the subject line. This makes the email feel more like a one-on-one conversation and less like a generic message. For example, if you were emailing Jane Doe about her order, your subject line might be Your order has shipped! That way, she'll know that this is an important message right away.
   The second way you can personalize your emails is by making them specific.