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RE: Crowdsourcing the Future w/Marketing Plan Announcement

in #marketing7 years ago

@andrarchy on this point I would point out when you take this to the extreme it kills innovation. If everything had to be costed, projected etc you lose momentum and great ideas can get buried.

Of course spend your money wisely but try to maintain a bit of flexibility and don't always get bogged down in metrics. Innovation especially in a new space cannot always be measured. And if unmeasurable innovation does not continue the sum of the parts will diminish.

A way to tackle this would be to have as part of the plan a fund for "interesting ideas", things that fell right but may not work out, an innovation fund which is assessed differently.

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Sure, it's about measuring and balancing risk.

All of crypto is a moonshot, so were not averse to this approach. The value of metrics is that they serve as a selection mechanism... the kind of people who chart their progress are probably going to be able to run projects better, and therefore succeed.

That doesn't mean we won't support and nourish big, 'fun' ideas when we see them. An advantage of crowdsourcing is getting as many great eyes and minds on as many ideas as possible to find those worth trying.

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