This post is written for people who are in search of a success recipe in creating marketing campaigns. So the three things your marketing campaign needs for success are (a) Direct and accurate tracking (b) Measurement of data and (c) Accountability.
Direct and Accurate Tracking
Tracking of advertising and promotion is one of biggest tool in ensuring the success of any campaign. It provides the data that can be further analysed to make and allocate resources for the growth of revenue, profits and overall business. Tracking also shows us the performance and productivity of an ad. The data thus collected not only helps in taking right decisions but also helps in reducing the marketing budget in proportion to the growing revenue.
Measurement of Data
People want their marketing campaign to succeed. Sometimes it is seen, especially in new business ventures that people do not give more attention to the budget required for acquiring one single customer. Due to this it becomes difficult to make decisions on cutting budget expenses and improving growth. Before any collected data it is necessary to know about its nature whether it is real, full of hard facts or not. Campaign views, thumbs up, thumbs down etc are of no use if they are unable to convert or bring a single customer in. Measurement of data is a great tool in checking the effectiveness of marketing campaigns. Evaluation of the rate of overall growth can be effectively determined.
These days the marketing sector is at all times under tremendous pressure of making out most from their organizations and brands. Everybody who is directly or indirectly associated in marketing needs a foolproof campaign. When somebody come across a marketing campaign either as a contributor or as a promoter he only desires is the success of the campaign. No company, organization or leader wants to gamble his money. Thus a marketing campaign needs to efficient and effective at the same time to account for every dollar spent on it.