There is also the option of introducing artificial intelligence technology into marketing. This can automate some workflows that previously had to be done manually. In addition, it is also beneficial because it saves a lot of time. Thus, the quality of customer service can be improved. You can consult on the topic of artificial intelligence in marketing here https://data-science-ua.com/industries/ai-in-marketing/ . They are real professionals, and will certainly be able to help sort out all aspects.