10 Things Every Graduating Marketing Student Needs to Know

As a graduating marketing student, you are learning many things about marketing. But you also have to know that many marketing graduates, like people in other sectors, do fairly badly in the real world job market. But you can greatly increase the chances of success if you really know what you are required to know when you are still a student. In this post, we will focus on 10 things you must know as a marketing graduating student.

1. You need to learn statistics

There are many marketing students who are scared of numbers and do not takeclasses involving statistics. But the fact is, as a marketer, you must be quick at figures. Even if you are a social media marketer, you will need to do quantitative analysis. As a marketer, you will have to spend a long time interpreting graphs and charts. In other words, if you want to study marketing, you will need to be comfortable with numbers. You will have to learn the ins and outs of spreadsheets make calculations and analyze numbers.

2. Having an internship is not very impressive

You might have a summer internship, and now you are thinking very highly of it. But the fact is, every other student did the same thing. You must know that this internship is not very impressive. Many students have this false notion. They mistakenly think that having a big company’s name on the resume will help them get good jobs. It’s true that an internship will help you face an interview. But that does not necessarily mean that you will easily get a job.

3. Extracurricular activities are not very helpful

There is no doubt that being involved in extracurricular activities is a good thing. But do not think that these activities will add extraordinary power to your resume. Many college students mistakenly think that extracurricular activities will make their lives easier in the future. These activities even confuse some recruiters.

4. Marketing moves fast

Maybe you have learnt many things about marketing, but the fact is, you will have to keep learning new things because marketing moves fast. You will face many marketing problems in your career, and your textbooks will not be able to provide solutions to those problems. A university degree is not enough to make you a successful marketer.

5. Viral videos and pretty pictures do not make marketing easy

To make your marketing effective, you have to create content that your audience finds useful. To present your brand, you will have to do a lot more things than creating humorous videos. Knowing some content marketing strategy tips can be very helpful. When writing an essay, you should see an essay example that helps you understand the format. It is important to think critically and analyze your audience’s needs. You have to know how to help your audience find what they are looking for.

6. It is all about a balance of technology, art and science

You have to learn a lot of things about art in your marketing course, and there are good reasons for that. You have to learn how to storyboard commercials, brainstorm billboards and craft advertising campaigns. Whether you want to become a marketer, teacher or writer, you have to learn how to combine multiple disciplines. To get the most out of modern marketing, you must know how to combine art, science and technology.

7. Grow thick skin

If you are very sensitive to other people’s reactions, you will face many problems in your marketing career. You will have to deal with social media bashers, complaining customers, frustrating clients, and unresponsive sales representatives. To be a successful marketer, you will have to conform to the notion that the customer is always right.

8. Networking is important

As a marketing student, it is not unknown to you that networking is very important. But you should also know the fact that you will have to network with just about everyone. If you are willing to work with a company, you may need to talk to other people to reach that person. Even sometimes you will need to write to people you know nothing about. To succeed as a marketer, it is important to learn socializing.

9. Making mistakes is a good thing

As a marketer, you will learn through mistakes. In fact, the more mistakes you make, the more things you are likely to learn. You will miss many things if you are afraid of making mistakes. If you make mistakes in writing an essay today, you will become a better writer tomorrow. Do not hesitate to speak up if you have an idea. Even if it does not work, you will gain more perspectives.

10. Treat people nicely

Be nice to anyone you meet, even if the person is annoying to you. If you have good relationships with people, those people will help you in one way or another. In a sense, the whole point of education is to teach students how to treat people. You should not destroy relationships because you do not know where people will end up. If you can win other people’s hearts, you can go very far as a marketer.

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