Why are cats used in marketing?

A lot of staging uses cats. Why?

• They represent the image of sympathy.
• They allow to use humor and mark thoughts.
• The advertising agencies can pass a message with a small budget.
• An animal has all the qualities: he does not lie, he is close to us, they are friendly, they are unpredictable.
• To move the audience.

Just pay attention to advertisements, our friends cats are everywhere!