RE: Growth Hacking - It's all on the front-end
@cryptoctopus It's funny how I was thinking the same thing!
I've been on the site for less than an hour and I've already started to reverse engineer several best-practices UI/UX features changes, thought of how I can "hack" Steemit (think GaryVee), and other things that could be done to drive brand awareness for Steemit.
I understand that a major pillar of Steemit is to be decentralized with no censorship and no proprietary algorithm filling your feed, but it might not be a bad idea to deploy some SERIOUS strategy against the centralized social network user bases, i.e. Facebook's marketing machine (cpc and engagement is insanely undervalued right now), Instagram influencers (same as above) who might want to early adopt to a new platform, and even plow into some Snapchat geofilters at crypto, tech, launch events ($5 USD/hr/20,000 sqft).
Right now it's about exposure and impressions. Market fluctuations on Poloniex can only do so much!
Hi @austrorms ! Funny you say that, the bulk of my job in life is Facebook Ads and you are right, its an amazingly undervalued tool and make a killing for my clients.
I am also in charge of doing the Facebook support. One of the major issue is ease of signing up. If only 10% of signups issues gets to me, there are a lot of people who just turn around and don't bother with it. (That's a conversion issue)
Lastly, I believe that before we start spending money at exposure, we should make sure that everything on the receiving end of that traffic is calculated and improved rather than just "Spray and pray". :-)
@cryptoctopus For sure! The "Spray and Pray" concept is what so many non-practitioners are doing right now on some of these platforms and they are STILL achieving a better ROI than traditional media (direct mail, radio, TV UGH) because the attention is on social right now. Facebook sign-up issues started as soon as they required "photo id" to create a profile using YOUR OWN NAME. It's frustrating.
If Steemit founders took 10% of their holdings, exchanged to BTC and then USD, and ran a SERIOUS Facebook campaign targeting males between the age of 18-25 with specific interests to grow awareness, it might work if the usability of the site was semi-conducive to a broader group of "early adopters."
BUT it's still all conjecture. Facebook, as well as any other centralized entity/platform, could always build into their feed algorithm any and all Steemit content on their platform and essentially kill any organic or paid growth in those ecosystems.
I really wish they'd allow customization of the algorithm so that I could block out any and all Kardashian/Jenner nonsense, but I digress.
Anyways, good talk as always. Looking forward to more conversations in the future.
-@Austorms