ETHNOGRAPHY
Are you planning on launching a new product or service but not quite sure whether your consumers will like it? Ethnography market research can help unearth a gold mine of consumer intelligence relating to your newest product or service, pre-launch!
The qualitative data derivable from an ethnography study is wholly based on observations. It involves placing your consumer in an environment in which the product or service is naturally used. The unstructured or semi-structured ethnographic study then involves observing your consumer using the product or service to discover real-time consumer opinions and expectations on the design, functionality, efficacy, value, advantages, disadvantages, problem-solving capacity, color, price and other relevant data sets relating to the product or service.
With 8 years of market research excellence, we’ve perfected the process of ethnography research!
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