One of the marketing strategies most used by brands is loyalty programs, since it is easier to keep a client than to win a new one. In addition, making effective loyalty programs have a double advantage, retain their customers and make them brand promoters or ambassadors. This type of programs offers access to store credits, discounts, prizes or any other type of benefit that can affirm your commitment to the brand.

According to various market studies, it costs 5 to 10 times more to acquire a new customer than to retain an existing one. In addition, on average a current customer spends 67% more than a new one.Figures like these really show the importance it has for the interests of your business, retain your existing customers through the implementation of a program specifically aimed at reaffirming their loyalty .

There are many advantages of loyalty programs, but they are not easy to make, according to figures from Leventer Group, an important marketing company for Latin America, 8 out of 10 programs of this type die during the first five years of life; and those who manage to survive rarely offer the promised results, so what is the problem? If a company invests thousands of dollars for the satisfaction of its customers, why does not the loyalty program work? To get the answer you have to go to the consumer side and how is the program benefiting you in your day to day

I am another example of failure in loyalty programs

Hello, my name is Manuel, I am a man of 34 years who lives his busy day from morning until approximately 8pm, from Monday to Saturday, so I spend all day outside the home, when I arrive I like to rest and see my favorite series, I use a cable company which offers primiun packages which I use every month, because the time I have at home I like to use it to entertain me with the tv

The cable company offers a loyalty program for clients like me, and gives its users coupons to go to the cinema, the days of change of coupons is Monday and Thursday, and they will know from what they have read that I do not have time to use said coupons, then here we lose both, the company already spent hundreds of dollars on those coupons, and I do not use them because my day to day does not allow it

This example is repeated in thousands of companies around the world, they make an expense that in the end do not benefit their clients, so the essence of the loyalty program vanishes, while I write these lines I dream of the platform that is entering the blockchain for solve this problem and give more options to both the company and the user and thus win, I do not want to see more unused coupons in my drawer

Qiibee ecosystem for loyalty programs in the blockchain (No more coupons that are wasted in my drawer)

Created in 2015, qiibee came to solve the biggest problem when it comes to carrying out a loyalty program, thousands of companies around the world invest millions of dollars that go to nothing, due to the bad system with which uses its loyalty programs, in the end the money invested does not satisfy the user and the companies do not have the desired result

According to a study by the research agency Nielsen (Latin American marketing company), there is a great demand for loyalty programs around the world. Although, from the perspective of the consumer, several brands are offering them, the general feeling is that if a brand offers these programs, 8 out of 10 consumers globally will prefer it, this is 84 percent.

The high percentage of consumers who prefer a brand if the company uses this type of programs attracts attention, now, it is not only designing and offering the program, because if the client does not benefit from it then all the money and time used to perform this program will be in vain, it will not give any results

The lack of union in this market is causing chaos in all programs dedicated to sastifacer customers, examples like my own are scattered throughout the world, thousands of coupons and profits thrown away by a lack of union in this market , based on this problem, qiibee has formed an ecosystem where each company can place its loyalty program for its clients (it can also create a new one) and thus give the user the possibility to make a simpler use of their benefit, also can directly benefit the customer with the token created by the platform (QBX) or by the token designed by the company that makes its loyalty program on the platform

How does qiibee save the day?

Out of the blockchain qiibee works with different brands, now with an advanced experience in the subject seeks to integrate its tools into the blockchain to create the first decentralized ecosystem for functional lealatd programs

Through the platform of qiibee the companies that create their loyalty programs can transfer their benefits through tokens that are stored in a unique portfolio of the client, this allows the use of it in various benefits within the platform, in addition to giving liquidity to its customers with the possibility of exchanging tokens among themselves, you can also add real value to them, since they can be exchanged for different currencies such as $, ¥, € or bitcoins, apart from having the security that the blockchain provides in terms of the purse and the exchange of chips , therefore enabling brands and customers to relate to each other in the ecosystem

resolving connectivity problems in the loyalty program market qiibee provides companies with the assurance that their clients will be benefited by their programs, achieving the expected result of this powerful tool for companies, apart from providing a solution direct to the end user and create an ecosystem where the consumer and companies coexist in the constant and permanent circuit generated by these loyalty programs in the market

In this sense companies can not only migrate their loyalty program to the qiibee platform, but they can also generate a new plan, they can even join a multi-brand plan which generates a great advance in the market of existing loyalty programs , the customer sastifacion is guaranteed, the customer needs and deserves the freedom that only the ecosystem of qiibee can offer under the transparency and efficiency of the blockchain

On the other hand companies belonging to the ecosystem of qiibee can count on a platform that allows direct interaction with their customers, through the qiibee interface they can observe how their loyalty program evolves, have control over their own tokens and customers enjoy to interact with your favorite brands and are constantly comparing different loyalty programs

then the problems for companies with high costs to acquire and maintain customers will be things of the past, because, it eliminates the low commitment and redemption, high outstanding liabilities and operational risks and inefficiencies that impede success, while for clients it opens an incredible range of possibilities, where you will add more value to your loyalty, you will be rewarded by a system that takes them into account and helps you get the benefit of using your favorite brands

How qiibee helps your company create its efficient and functional user interface?

Qiibee development and application kit

Development kit:

The qiibee ecosystem offers two steps to the success of its loyalty program, the first is the development kit where the company is offered the possibility of creating its interface through a simple and functional syntax, based on blockchain technology and with The security support that this offers, All, owners of loyalty programs, companies and developers, should be able to build the application they want, without having to think about the integration of blockchain and tokens. qiibee supports them in all aspects by offering an open developer kit, which includes everything necessary to successfully execute blockchain loyalty programs, from support to education.

qiibee app:

It is the link between the ecosystem of qiibee and the client, here through a pleasant and functional interface the final client will be able to experience all the experiences of the system, he will be able to obtain his unique wallet for all the existing fidelity programs, he will also have information of other programs of fidelity to which may belong

The user can see the value development of the token, portfolio in qiibee tokens (QBX), FIAT (USD, Euro, CHF, etc.) and other cryptocurrencies (for example, BTC, ETH). As things stand, the QBX will be freely negotiable in several exchanges, the total FIAT value of the token

THE TEAM OF QIIBEE SEEKS TO GENERATE THE FIRST ECOSYSTEM OF LOYALTY PROGRAMS OF THE BLOCKCHAIN BASED ON ITS PREVIOUS EXPERIENCE

More Information & Resources:

qiibee Website
qiibee WhitePaper
qiibee Telegram
qiibee Medium
qiibee Twitter
qiibee Facebook
qiibee Instagram
qiibee Linkedin
qiibee Google Plus

It is in a publication created by @aerossone for the contest of @originalworks sponsored by qiibee

For more information about the contest enter here

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