Why is the Metaverse the “next big thing”?

If the metaverse is the game changer it appears to be, then it is no surprise to see that investors are betting on it in a big way.
The sheer number of potential use cases of the metaverse would make any investor with big money salivate. It’s a new advertising channel, a new workspace and a new kind of social media. The excitement over a new kind of immersive advertising channel alone would drive billions in investment.
There are so many potential examples of monetization that investors cannot afford to ignore the metaverse. Investment has already reached the $120 billion mark and it is only going to increase.
Investors interested in the metaverse tend to come from a few categories. Large tech companies, venture capitalists, big corporations and well-known brands. Rumors suggest Apple is launching a VR headset, which could be another milestone. If an Apple VR headset changes things in the same way the first iPhone did, we could see a rapid increase in VR adoption.
Despite the future of the metaverse being so nebulous, it’s easy to see why it’s drawn the interest of huge companies. Hundreds of millions of people log into immersive environments like Fortnite, or play games like Roblox every day already. There could be billions logging into a future of iteration of the metaverse.