Analysis and Countermeasures on Wangzhuan
[abstract] Wangzhuan is a new industry which is accompanied by the rise of the Internet， Wangzhuan attracts a large number of network employees because of its huge legendary, fast, and utilitarian. This paper describes the concept of Wangzhuan, the elements of Wangzhuan and its development. To analyze the advantages and disadvantages through the five main model of Wangzhuan, including the website traffic conversion model, online sales commission model, online sales model, search engine optimization model, copy project mode.Finally put forward Wangzhuan countermeasures, including: making the well preparation for Wangzhuan, the prevention of the network trap and publish relevant protection policy.
[keyword] wangzhuan;marketing mode;Countermeasure
Wangzhuan is a new industry which is accompanied by the rise of the Internet. Wangzhuan attracts a large number of network employees involved land brokers, link retailers, network hour labor because of its huge legendary, fast, and utilitarian. These new words frequently appeared on internet has become truly new careers. Recently, a post about 36 kinds of new network occupations spread on each big network BBS. These 36 kinds of new network occupations are all recommended by Internet buddies or screened out by experts. It is also a summary of the new industry about network. ⅠContent and development process on Wangzhuan
1.the concept of wangzhuan
"Wangzhuan" refers to the way of making money on get profit through Internet by the use of computers, servers and other devices. It is the historical product when the society develop to a certain stage and has its process of production, development and dying. Wangzhuan is usually consists of users, intermediary websites and advertising agency.
- The development of Wangzhuan
The first stage: Wangzhuan started in 1992, the advertising company ran ads to specific users by utilizing the academic resources of TELNET protocol. The following year, a lot of technicians get into research on the core technic on adult and game website. The second phase: Associate Programs. Gifts lauched a plan about providing the free applicatiohn plan to international network users, then dozens of companies have launched Associate Program. Two years later, in July 1996, Amazon put forward a further integration solution, launching an unprecedented Associate Program to internet users. The third stage: Associate Programs. Gifts lauched a plan about providing the free applicatiohn plan to international network users, then dozens of companies have launched Associate Program. Two years later, in July 1996, Amazon put forward a further integration solution, launching an unprecedented Associate Program to internet users. In 1997, Paid to Search, Paid to sign up, task to make money, introduction to make money, the investigation makes money, the game to make money, etc. are all arised at the historic moment. But the way of client cheating emerge one after another, the system of advertising company count is still not perfect. The next year, with the major breakthrough of Microsoft technology, many advertising component can be successfully inherited, advertising can proceed as long as the client download ads components, this kind of 2 surfing on the Internet to make money officially open. Phase IV: In March 2003, GOOGLE rolled out adsense. Adsense network advertising on the Internet started flooding. Then many advertisement unions such as Baidu advertising alliance, Ali Mama ad network, Regards, large and small, soft-text advertising alliances rise, some small station have definite earnings, some network infrastructure and capital are beginning to turn to website. Ⅱ. analysis of Wangzhuan’s five major mode 1.the website traffic conversion model Traffic conversion model
is that advertisers advertise on their own website, which will make site visits into advertising revenue (this mode appears usually in the form of network alliances, such as Google AdSense, Baidu auction ad, ebay registered eBay members commission, etc.).This network model to make money needs a certain amount of their site visits on their own websites, then the advertisers ads on their sites, so the site traffic changes into advertising revenue, Wangzhuan as online advertising media placement advertising, is actually a model to make money online advertising. This Wangzhuan model which does not make too many demands on the operators or need technical requirements, can be registered through their own personal website or blog and choose their own business entities, and its publicity to increase traffic. Once its traffic reaching a certain point, operators can join to a network alliance, which will make site traffic into advertising revenue. But this alliance makes Wangzhuan model dependent on the network, the process of unstable income, a larger initial investment, and the long cycle of profitable do not apply to people who are short-term Wangzhuan.
2.online sales commission model
This model is not to click on ads to make moneybut the user buys the products obtained through the website of the affiliate links after a certain sales commissions, such as network joining to Dangdang and Joyo Alliance, for the promotion of these ecommerce retail sites products on its Web site. When the user buys products at Dangdang or Joyo through the website link to the product, the affiliate will get a commission on sales commission (usually in 6 to 10% of sales). Obviously, the online website sales commission model also requires a certain number of users, otherwise it can not achieve online sales, this also shows that web site promotion to make money is based on operations, not every site can make money. This pattern of wangzhuan is basically similar with the first kind of request, the premise also gains the profit through their own website or the abundant guest, which belongs to borrow chicken to lay network sale mode, wangzhuan operator does not need any technology or experience. But this kind of pattern has a certain request to visits the quantity and need the operator waste a lot of time to propagandize in order to gain click volume, then the operator can make a profit.
3.Online product sale model
This model points that online stores can be operated on large ecommerce platform such Ebay, Taobao and so on, or operates a separate online sales website by oneself, then get return through selling products online. This model needs two conditions. First, the hardware condition----one kind of product selling well and appealing to customers is clothing, electronic products which can be seen by us or game coins, proxy which can not seen by us, the products such as computer, phone which is necessary on online transactions, a good digital camera. Since it is to open a shop online, many products must have pictures. Only by this, customers can be appealed. So this investment is necessary. Second, software condition----everybody’s ability is different, the limitation of funds about opening a shop online, but it is based on network to operate, the knowledge of network is indispensable, including E-mail and instant messaging software. This model has very high maneuverability. At the same time, this model of profit cycle is short, profit value is objective. But the problem is integrity. Generally speaking, customers online shopping will select some high value sellers. The network has a lot of fake and gray products. If the seller’s credit is not high, it is difficult to appeal to the customers. Also, a stable source of goods must be carefully performed by operators.
4.Search engine optimization mode.
In Recent years,the search engine optimized mode is a more popular way of network marketing, of which the main purpose is to increase exposure rate of specific key words in order to increase the visibility of website, then to increase sale opportunity. [It is divided into two types: inside and outside station,its prime task is to understood how each kind of search engine does capture the Internet page, how carries on the index as well as how determine the search results ranking of a particular kewords,comes to the homepage to carry on the correlation the optimization, causes its enhancement search engine place, thus enhances the website visit quantity, finally promotes the website sales ability or the propaganda ability technology.in order to optimize web page, to improve the ranking of search engine, to improve page views, finally to promote the ability of the website sales or the ability of propaganda. It is divided into two types: inside and outside station. Its prime task is to make the homepage optimized, to improve its search engine ranking,thus to enhance the wevsite visit quantity,so that promote the technology of the website sales ability or the propaganda ability. This kind of pattern profit is high, The profit of this kind of pattern is high, the market demand is big.
5.Replicate the project model.
Network's success can be replicated. Network is divided into three stages, the first two phases——phase of online advertising and product are replicable, because the first two phases are not interfered by the brand. The third stage of the brand, can not be copied. This model includes profit model to copy, website promotion methods to copy, website copy the way they operate and site features, special sections, framework to copy. This Wangzhuan model can be learn well, but has certain requirements for the learner’s experience，money，engine.
Ⅲ. The countermeasures of Wangzhuan
1.Making well preparation of Wangzhuan
To prepare it aiming at the way, once confirming the way of Wangzhuan, Firstly, you should have a computer, of course, the computer can surf the Internet should be better to have alone broadband which convenient to change the IP if it is necessary. You should know the basic Internet operation, know the basic way of propaganda, BBS, community, qq etc, can email, will use some basic software. Secondly, to analysis the way of Wangzhuan you choose, to analysis profits, products, and etc. on the method of how to obtain the production data or channels. Thirdly, you should keep a good attitude. It is the most difficult of the preparations of Wangzhuan, such as the lacking of the channel of fixed customers, a little profit, the credit which is not guaranteed and so on. Fourthly, you should be ready to make Wangzhuan plan, then do it on schedule, let everyday of your life more efficient. Lastly, you should guarantee the time online, it won't work if you do not invest time in Wangzhuan.
2.prevent the development of the network trap
Wangzhuan sector has a lot of abnormal phenomena,of which Wangzhuan’s big scam, which is big rise,is one of the most criticized by the industry,because of the immature development of Wangzhuan in China and net citizens lacks of discrimination.All kinds of tricks online is endless,and there are varity of methods.Typicle network traps includes:one is network typists wanted, daily $130, which tricks is mainly depending on stealing words fee during the contact on the project.Second is making one hundred yuan daily on tutorial easily.Many Wangzhuan forums,which have sold a lot of Wangzhuan tutorial, gives a high reputation.But you have to pay it first,then taking tutorials.Although Wangzhuan is guaranteed refund,it is not easy to take the money back.Some who does not have tutorials,but wants you to give money, actually “shouts slogans”.Third is making $200 a day at home, as a part-time worker. A lot of people try to send a message using phone for verification of registered by the temptation when they see Witkey site registration, then the Gateway will let you continue to send information off deduct high calls.There are many scams like this,somentimes really hard to detect.And once you find you are deceived, don’t worry,contact with each other timely.Perhaps other party is not a liar,which can recover losses. - publish relevant protection policy
Wangzhuan, as a kind of depending on the network of industry,whose marketing is not perfect on legal laws and regulations.The state is short of regulatory functions of power and lack of perfect low network supervision. The development of an emerging industry is bound up the help of the state,so the state should pay close attention to
network security and comes out more stringent standards of online trading systems and trade sely-regulation.Meanwhile,traders online should do their work and motivate others to prevent “network fraud”.To sum up, with the booming of Internet market, Wangzhuan market should be so regulated and specialized that it can form a unique Wangzhuan brand, in order to get profit better. Although, Wangzhuan has a lot of problems to be solved,but its development is destined to be unstoppable.
Reference
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